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ecohen2

I know that the general idea is that you can't really tell ... but are there any typical giveaways that a "photo" is actually rendered imagery?

sc2019

I was curious about the process for generating the catalog and I found a video that briefly explains how the artists do it (they render it from "scratch", not just photoshopping an existing kitchen). Amazing how realistic everything is!

https://www.wsj.com/video/ikea-new-catalogs-more-3-d-less-couches/D63C3BE8-9852-4304-B71B-6C1C15D65D15.html